BATTLEFIELD 6

The Best Selling Game of 2025 - Driven by EA’s largest marketing campaign ever.

As Lead Producer within EA's Marketing and Cinematics team, I oversaw creative production across key Battlefield 6 launch and seasonal campaign deliverables.

Working closely with Creative Directors, Game Developers, Brand Marketing teams and external production partners, my role was to turn creative direction into executable production plans while maintaining the quality and intent of the finished work.

CREATIVE AMBITION. MOVING TARGETS. FIXED DATES.

Developing marketing for a live-service entertainment franchise requires balancing creative ambition with changing development priorities, technical dependencies, multiple approval layers and fixed release deadlines.

Creative production must remain adaptable without compromising the work.

FROM BRIEF TO DELIVERY.

My responsibilities spanned creative planning, scheduling, budget management, stakeholder alignment, vendor oversight and delivery.

I coordinated internal and external creative teams across multiple territories and time zones, supporting the production of more than 25 marketing assets across Battlefield 6 launch and seasonal campaigns.

Selected deliverables included the launch tease, launch countdown, reveal-event assets, and animated Primary and Deluxe Key Art.

CLARITY WITHIN COMPLEXITY.

The most interesting creative challenges rarely have a single solution.

Working across large-scale entertainment production strengthened my belief that great producing is about bringing the right people together, creating clarity within complexity, and protecting the creative vision all the way to delivery.