EVENTS / IMMERSIVE — VICTORIA, BC
RUN THE
PARKADE
Take the energy of Mario Kart. Put it on foot. Take it underground.
/01 THE IDEA
SOME RACES
NEED A DIFFERENT TRACK.
Run the Parkade took a team relay into an underground parking space in Victoria. Tight turns, head-to-head heats, LED lights and a live DJ brought a different energy to race night.
Sponsored by On and presented alongside Frontrunners, Notorious Run Club and Outway, the event paired a 4 × 400m format with the atmosphere of an after-hours gathering.
/02 MY CONTRIBUTION
BRING THE
VISION TO LIFE.
I helped produce the event and bring the vision of a Mario Kart-inspired running experience to life.
The idea was to make running feel playful, competitive and communal: teams, corners, handoffs and a space you wouldn’t normally think of as a racecourse.